Web Standards Group

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Usability

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→ 6-step process for planning a user test
Preparing for usability testing requires a surprisingly large amount of planning. Here are the 6 key steps you should go through to get ready.
→ Checklist For Better Forms
Forms can be painless or painful for visitors. Keep in mind that visitors want to get their tasks accomplished as quickly as possible, and with the least amount of effort. Proper planning and design can maximize task efficiency...
→ Focus groups vs. usability testing - what, when and why?
Focus groups and usability testing are two very useful but very different user research disciplines. This article will look at the difference between focus groups and usability testing, the pros and cons of each and when in the development process you should use them.
→ Loop11 - Online, Unmoderated User Testing
Loop11 is a web-based user-experience testing tool, allowing companies to conduct remote, unmoderated user testing on any kind of digital interface.
Loop11 provides the ability to gain detailed insights and understandings of user behaviour. These insights are obtained via a live interactive environment where users are asked to complete a series of tasks and questions on your website or interface. All interactions are captured, processed and made available in real-time reports.
Loop11 is not a survey or web analytics tool, but a user experience tool helping you to understand user behaviour.
→ Website aesthetics - what has it got to do with usability?
How we choose what to buy is a key question that should be asked when designing an ecommerce website. Find out the importance of and relationship between aesthetics and usability.
→ Zebra Striping: The Mouse That Roared
The slides from my presentation to Web Standards Group Canberra, on 4 February 2009, are now online. They include all the zebra striping research results and links to the published articles.
→ User interviews - A basic introduction
A basic introduction to user interviews, a great way to build research on your users and help improve the usability of your site.
→ Usability & security: Unlikely bedfellows?
With people having to remember more and more usernames, passwords and PINs, it's crucial that any online security offers the best possible usability. Find out how you can help customers remember their passwords and continue using your website in the long-term.
→ 5 ways to improve online cross- & up-selling
Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.
→ Online persuasion - 7 ways to persuade people to buy
Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!
→ Designing online social networks: The theories of social groups
It's important to fully understand the theories of social groups, before designing online social networks - find out all you need to know!
→ Customisable websites - the definitive guide
Customisable websites have recently become more and more popular - get the lowdown on when and why you should and shouldn't allow users to change pages on your website.
→ 25 Excellent Usability/UX Articles and Resources
List of usability and user experience articles and resources.
→ Ecommerce imagery: Persuading with pictures
The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.
→ 7 usability guidelines for websites on mobile devices
Usability and page design for websites on mobile phones is very different to that of PCs. These essential mobile usability guidelines will help ensure your site works well for mobile visitors.
→ How to embed usability & UCD internally
Integrating usability into any organisation can be a difficult and isolating experience. Get the lowdown on how to achieve this within your organisation.
→ Converting visitors to buyers
Converting visitors to buyers can be easily achieved by following some basic rules of conversion.
Website Profitability Part 1 - Website Usability
28-Oct-07 by Karl Bentamy
Put simply, usability is about making the site easy to use by your visitors. Website usability is about building webpage that are self evident and make sense to the person looking at it.

The aim of a usable website is to create a convenient and comfortable browsing experience; in other words a positive user experience that will lead to higher conversion rate.
→ Website design aesthetics
You have just 5 seconds to persuade new visitors to stay on your website - find out how to use website design aesthetics to keep users on your site.
→ Split A/B testing
Split A/B testing is ideal for testing two web page designs to find out which is the best. Find out how A/B testing works and when to use it.
→ Eye tracking: Eye candy vs. I can do
Find out the pros and cons of eye tracking, showing you when you should and perhaps shouldn't use it.
→ 10 ways to orientate users on your site
Follow these top tips and make sure site visitors know where they are on your site at all times.
→ 'You Who?' - Trust in Web 2.0
Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website.
→ Expert usability review vs. usability testing
Article outlining the difference between the two usability evaluation methods: The expert usability review and usability testing.
→ Filter & sort: Improving ecommerce product findability
Filtering and sorting are essential for helping users find the products they're looking for. Find out how to make best use of this essential functionality.
→ The future belongs to the trusted few
Find out how to avoid sneaky marketing practices that users can see through. Instead, provide honest and useful content and watch the number of repeat site visitors soar.
→ The seven deadly sins of web design
Diane Aull highlights the seven things that users find most irritating when surfing the web.