Web Standards Group

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Search Engine Optimization

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→ Should black-hat SEO be reported to Google, Yahoo!..?
Following my recent article about leading web design firms using black-hat SEO to elevate their search rankings, the question is: Should black-hatters be reported to Google and Yahoo!?

Opinions/comments encouraged:
→ Top 10 web design firms use black-hat SEO
As expected there are some very attractive, professional and engaging sites in the leading pack of web design companies, most of which offer SEO as one of their key services. Not expected is that at least three of the top 10 appear to be using somewhat shady tactics (let's say a very dark shade of grey) to enhance their rankings...
→ PingMyMap - Free web app for notifying search engines of your updated Sitemaps
PingMyMap is a free service for web developers and site admins which allows you to easily notify multiple search engines of updates to your site's Sitemaps. It'll only take you 30 seconds to sign up and check out the pingtastic action, so come have a peek!
→ Our way to Search Engine Optimization
SEO, at its core, is a marketing discipline. SEO uses search engines as a vehicle. And therefore, we are marketers and not programmers or developers
Our way to Search Engine Optimization
30-Jul-08 by Dean Verkuehlen
SEO, at its core, is a marketing discipline. SEO uses search engines as a vehicle. And therefore, we are marketers and not programmers or developers.
→ Website content - Getting it right for search engines
The content on your website is key for your search engine ranking - find out why this is.
→ Edinburgh Websites
Any form of advertising needs an audience. Therefore, your website needs to seen. Search Engines are the answer to this. We provide a professional search engine optimization service to help boost your online presence. Our SEO services have delivered strong search engine positions for many of our customers.
→ The ultimate guide to directory submissions
Submitting your website to directories is a great way to increase your search engine rankings - get the full lowdown on how to do this.
→ Social media marketing - a guide
Marketing to social media websites such as Digg and del.icio.us has become an integral part of any SEO campiagn - find out what you need to do.
→ DIY SEO, Where Do I Begin?
Sure Do It Yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. One thing I tell most of my clients is SEO is not rocket science. The are clear rules and reason that websites get ranked well in the search engines. Below are some of the more basic ones for all you newbie SEO's out there
→ Page Rank Export List History
PageRank update/export list containing dates on which Google Toolbar Pagerank (PR) has been exported.
→ SEOmoz
Education, tools, and resources for SEO.
→ Search Engine Optimization Journal
Daily posts with SEO resources, articles, tips about Search Engine Optimization.
→ Quality Link Exchanges for SEO
The potential of link exchanges is immense for SEO, this article explains how to link exchange correctly.
→ Have you SEO'ed your search feature?
One of my websites, Keywords Database, revolves around a search form, the only static page is the homepage and the rest of the pages are search results. If I had not SEO'ed the search form Google would only have been able to index the homepage since Google's spider can't use forms like people can. Since I have SEO'ed the search form Google has indexed over 700 pages in one month compared to 1 page if I hadn't done the SEO.
→ SEO Analysis Tool Tutorial
Find out how to use the search engine analysis tool at the SEO Workers web site to make your web pages search engine friendly in our tutorial.
→ Do you use Alt Attributes with Care?
Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was. Do you use the Alt Attributes with care?
→ Barry Smyths Search Engine Bootcamp (SEO/SEM Workshop) Review
Cost of going to Barry Smyth's Search Engine Bootcamp: $595+GST

Knowledge gained from the great speakers: Priceless!

A few days ago I was lucky enough to attend the Sydney Search Engine Bootcamp Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) workshop run by Barry Smyth's Search Strategies company and was very impressed by the quality of speakers and the knowledge that was shared ...
→ The Role Link Growth Plays in the SERPs
It is common knowledge that backlinks affect a website's search engine rankings, consequently many website owners build backlinks for the first few weeks after creating a website and then they stop, assuming that the SERPs are based on the cumulative amount of backlinks pointing towards the website. It is not that simple.
→ Generating 1000s of quality backlinks by encouraging hotlinking
Learn how I build 1000s of backlinks by encouraging hotlinking.
→ Search engine spam
Hidden text, doorway pages and mirror sites are all examples of search engine spam and could get you banned from the search engines - make sure your site avoids all of these!
On page and off page optimisation
29-Oct-07 by Karl Bentamy
Search engines and websites main goal is to satisfy the end user by creating a positive experience. Positive user experience will ultimately lead to higher conversion and brand favourability.

Search engine positive user experience main requirement is effectively and efficiently link searchers with useful and relevant content that match the users search query. Website positive user experience main requirement is to meet and even exceed the website visitors' expectations.
Online Lead Conversion
28-Oct-07 by Karl Bentamy
We will focus in this article on your company website. Your website must be designed to create customers and not "sales". The sale should be the inevitable results of having a positive experience and satisfaction with the website.
Successful online lead generation system leads to higher gross conversion
28-Oct-07 by Karl Bentamy
Online lead generation discipline is mainly about prompting and promoting the continual flow of visitors to your website, visitors who, in turn, become new customers or frequent visitors.
A business that stops generating leads is borrowing from its reserve. So no matter what you do in search engine marketing, the job is not done unless the searcher finds your website, but also follows throughout your conversion path. A website works when it achieves measurable business objectives and drives qualified traffic to your website.
→ Local Search Optimization Tips
Did you know that it is vital to ensure your web site ranks well in searches for your local area? What about you? Are you ranking well in the searches of your local area?
→ Long Tail Versus Short Tail Keywords
By targeting long tail keywords you can: increase your search engine traffic, increase conversion rates, decrease bounce rate and increase eCPM.
→ Advanced Niche Research - Mesothelioma
Mesothelioma has been one of the most controversial and popular keywords in the web development industry for quite some time. This controversy and popularity are both due to mesothelioma being the highest paying AdSense keyword with clicks paying up to $90 each.
→ Advanced Keyword Research - Keyword Elite
In this article I will take you through my process of advanced keyword research, this process helps to find keywords and keyphrases which not only have substantial searches per month but also have low competitors and high paying advertisements (AdSense).
→ Top 10 Internet Marketing Tools
Following are the 10 most useful and time-saving tools I have come across for internet marketing and SEO.
→ SEO Case Study - from 0 to 400 in one month
In this case study I will explain every step I have taken to bring www.NarutoWallpaper.biz from 0 to 400 search engine visitors per day in just over one month.